Nicki Minaj Is Developing a Mobile Game
As part of the exclusive partnership, Glu will use Minaj’s name, likeness, voice, and creative direction to create a one-of-a-kind digital experience for players. The game is expected to launch worldwide in the summer of 2016.
Glu Mobile is the publisher of Kim Kardashian’s hit mobile game, Kim Kardashian: Hollywood, which became one of the highest-grossing apps in Apple’s U.S. app store last summer. It collected $1.6 million within the first five days of launch and went on to generate over $50 million.
“I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners,” said Niccolo de Masi, Glu Chairman and CEO. “Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Minaj’s business portfolio already includes Myx moscato, a Kmart clothing line, and a series of fragrances. Her latest, “The Pinkprint,” is available now at HSN and will hit stores in September.
Thrilled to welcome the queen of hip-hop, @NICKIMINAJ to @GluMobile’s growing list of celebrity partners – http://t.co/pTCxzHINjK
— niccolo de masi (@NiccoloDeMasi) August 4, 2015“I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners,” said Niccolo de Masi, Glu Chairman and CEO. “Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Minaj’s business portfolio already includes Myx moscato, a Kmart clothing line, and a series of fragrances. Her latest, “The Pinkprint,” is available now at HSN and will hit stores in September.
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